Forget the free market economy. The sexual market is the one market to rule them all. As if my preening weren’t already supremely ostentatious, here’s a recent SCIENCE! study confirming another Heartiste axiom: every human interaction and transaction is downstream from the existential struggle to find a quality mate, fuck, and procreate.
Fewer romantic prospects may lead to riskier investments
Encountering information suggesting that it may be tough to find a romantic partner shifts people’s decision making toward riskier options, according to new findings from a series of studies published in Psychological Science, a journal of the Association for Psychological Science.
“Environmental cues indicating that one will have a relatively difficult time finding a mate can drive people to concentrate their investment choices into a few high-risk, high-return options,” says psychological scientist Joshua Ackerman of the University of Michigan, lead author on the research. “This is true even when…
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